Local SEO can make or break your small online business these days. It isn’t a complicated premise: if you invest early and form a long-term strategy for your local business, you can come out on top very quickly, and hold it there, out-ranking even the biggest of competitors. Not all local SEO service is created equal, though. That’s why we’ve put together a short summary of each type of service you will find and which one might be right for your kind of business.
Here is where you’ll find the most common local SEO service, where software and scheduled updates will maintain your business’ online footprint by submitting it to various listings, high PR blogs, and directories. This is a great way to get your feet wet and get your business out there very quickly. These automated services will charge either a monthly or yearly subscription, for each location that you need serviced.
Local SEO Campaigns
If you’re looking to hit a wider range of local SEO channels, you’ll need an SEO company that can actively market your business through social media tools, paid ads, and traditional backlink-building. Some services only provide one or two of these services, so you’ll have to shop around to see what is out there and what fits your budget.
This is another SEO service that works best for new or invisible businesses who need a big boost in visibility to go with a product launch, for example. You can expect to pay more with local SEO campaigns, as you are getting more than just automatic software submitting your website.
Advanced SEO Management
If you are looking for custom local SEO management, you’re going to be searching for the big guys in the SEO management world. These SEO providers use very targeted and effective local SEO campaigns that utilize things like Google Maps, local reviews, mobile apps, social media marketing, and tailored strategies to make your business stand out.
You can’t really compare these local SEO specialist companies with the rest out there, as you are essentially paying for their expertise and direct feedback, rather than a “one size fits all” SEO service that just does the work for you and hopefully shows a decent ROI the next month. Here you will be able to see specific goals and get an idea of where your expectations will be very quickly. You can expect to pay over ten times as much as the other types of SEO services, but this is difficult to measure in-terms of long-term value gained from these personal consultations.
No matter what your budget is or what your individual needs are, getting local SEO help is going to provide some sort of benefit to your company. The takeaway here is not which type is superior, rather how much local SEO work do you want to invest for your business, in order to reach more customers and capture more of the market in the timeframe that is ideal to you.